Owned by Casa Everz Gmbh, the production is reported to be in collaboration with Iatric Industries Pvt Ltd, a company based in Uttar Pradesh’s Agra city. The announcement came days after Prime Minister Narendra Modi held meetings to attract foreign firms and help the Indian economy amid the Covid-19 crisis. German brand is sold in 80 countries and has over 100 mn customers worldwide.It was launched in India in 2019 and is available at over 500 top retail locations and online.
The collaboration will help create over 10,000 direct and indirect jobs, Ashish Jain, Director and CEO of Iatric Industries, told ANI.
State Minister for Micro, Small and Medium Enterprises (MSMEs) Uday Bahan Singh also welcomed the move. “We are very happy to see that investment from Casa Everz Gmbh, which will be giving employment to so many people, is coming to India from China and especially to Uttar Pradesh,” he said.